What is “Responsible Travel?”
You can enjoy adventure, nature and/or culture, and be socially and ecologically conscious. Responsible travel is about having fun, while also giving back. It is ethical travel that strives to reduce negative impacts of our journey while creating long term benefits to the environment, local people, and their communities.
“Eco-Green-Sustainable-Responsible Travel.” Really? Just How “Green” is Green?
By Peggy Lichter President, Wiser World Travel
The last time I checked, I could place my company on an online eco-directory for 0, no proof necessary as to my sustainable practices (other than professing my “green-ness.”) As a tour operator, I can convey my environmental concern by asking travelers to offset their carbon emissions ? at their expense. How do we determine if our journeys support local communities? Are we staying in locally owned accommodations, eating in local restaurants, being educated by local guides, better insuring financial benefits to host communities? How do we know if negative impacts of travel are being minimized, that long term benefits to local people and communities will outweigh possible short term costs?
Are we being “greenwashed”? Just what is that, anyway? EnviroMedia Social Marketing says greenwashing is “when a company or organization spends more time and money claiming to be ‘green’ through advertising and marketing than actually implementing business practices that minimize environmental impact. It’s whitewashing, but with a green brush.”
Eco Practices?
I recently attended a conference in a U.S. city. The hotel that hosted the event belongs to a major chain, which touts its commitment to sustainable practices. They have been recognized twice as the Energy Star Partner of the Year for Excellence in Energy Management. Yet conference attendees were wearing extra layers of clothing to keep warm in the conference rooms due to the air conditioning setting; just think what energy could be conserved if the temperature was set even two degrees warmer.
Plastic cups wrapped in plastic were replaced daily. After using a thimble-full of shampoo and hair conditioner, the almost full bottles were removed and replaced with new ones. I don’t have to tell you how plastic and non-biodegradable products clog our earth, not to mention the waste of product. Is a “green” hotel one that asks guests to place towels on the floor if laundering is desired and guests can choose to not have sheets changed daily? While of course a plus for conservation, are these practices suggested because they are environmentally correct or primarily because they are visible, sustainable practice that positively affect the bottom line and the hotel’s image? And does conservation become the responsibility of the customer?
Questions to Ask
How do we know if tour operators providing great “eco” trips are “walking their talk”? What questions might we ask? Does the operator have any eco-certifications? Are you staying at locally owned and operated accommodations where the employees are from the local community? Are you eating at local restaurants and being guided by local experts? If on a tour, does the tour operator support sustainability programs in the communities/regions to which they go? Do they contribute to a carbon offset program? Does the operator and the accommodations that they support recycle and demonstrate energy efficiency when possible? Are travelers educated about the local culture and environment? Are they encouraged to conserve and recycle?
The New Green
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Perhaps we should do what British journalist Nick Rosen (off-grid.net) suggests regarding greenwashing, “. . . we have to adopt a new color: brown. Brown is the new green . . . Advertisers will never want to hijack such a color. Brown is a reminder of what we talk about when we talk about the Earth. It’s a reconnection with our own dirt . . .”
“Green” has become fashionable, and of course every little bit helps for whatever reason, even if it’s for financial gain. But over the long term, in order to sustain our earth with the least negative impact to it and to life, don’t we need to change our fundamental belief systems about the connectivity between all people and the earth? If we love to travel, by encouraging responsible travel practices, we can contribute to our world’s life span ? and not lose a bit of the fun, adventure, or excitement of new experiences! And if bottom lines are positively affected, it will happen.
About Wiser World Travel, LLC and Peggy Lichter, President
Wiser World Travel matches travelers to the most fitting, enjoyable, quality, and sustainable packaged and custom tours and itineraries offered by our ever-growing group of committed tour operators. We strongly believe that members of the travel industry have a responsibility to the environment and people of the world, and we intend to make sure that the travel providers within the Wiser World network meet the expectations set by our caring travelers.
Wiser World Travel was founded by Peggy Lichter in 2008. Peggy sought to use her business and entrepreneurial experience to make a positive impact on people and the global environment. Upon her travels she became enthused about sustainable tourism, and how through travel we all have the potential to contribute to the betterment of our world. Ultimately, her difficulty in verifying tour operators who “walk their walk” regarding responsible travel, combined with the lack of standardized sustainable criteria in the travel industry, led to the company’s inception.
Responsible Travel: Helping Now
By Reagen Lowrey
Scientists are no longer debating if climate change is occurring, as the devastating effects can already be seen globally. Nor is there any doubt that human activities are a major part of the problem.
So why is this important to you, fellow travelers? Well, if emissions continue to rise as currently projected, many of the places we like to visit will simply no longer exist. A 2005 study conducted by Sustainable Travel International found that the travel industry contributes about one third of the world’s climate damaging emissions. Are we saying that you should not travel? No, of course not. Not only does travel broaden our perspectives, but many economies in the developing world are dependent on it. Put simply, we believe the lesson to be learned is how to strike a balance.
Some members of the travel industry recognize their responsibility to curtail negative impacts of tourism; they are making efforts to create positive outcomes for the environment, local people and cultures, and raising awareness about the need for green alternatives and sustainability.
For the rest of us, it has never been more important to understand and
